Role: Shopper Marketing Executive

Location: Home-Based, UK (With occasional travel to sites) 

We’re looking for a Shopper Marketing Executive to join our Commercial team and help drive growth across our portfolio of much-loved brands.

In this role, you’ll develop and deliver shopper marketing plans with key retail customers, ensuring our brands show up brilliantly in-store and online. Working closely with Customer Managers and cross-functional teams, you’ll play a key role in getting our products into more shopping baskets and driving category growth.

What You’ll Be Doing

Shopper Marketing Planning & Execution

• Build and deliver annual shopper marketing plans with key customers
• Ensure plans align with the core principles of Portfolio, Pricing, Promotion, Placement and Point of Purchase
• Execute campaigns end-to-end, from briefing and media booking to in-store activation

Customer & Commercial Collaboration

• Partner closely with Customer Managers to align plans with customer strategies
• Support key initiatives, including new product launches and brand activations
• Contribute to customer presentations and sell-in materials

Insights & Performance Tracking

• Analyse campaign performance, ROI and shopper insights to inform future plans
• Monitor in-store execution and resolve any compliance issues
• Use data to create compelling recommendations and improve effectiveness

Budget Management

• Own and manage shopper marketing budgets for your customers
• Track investment and ensure plans remain aligned to budget

Champion the Customer & Shopper

• Bring the voice of the customer and shopper into the business
• Develop a strong understanding of shopper behaviour and missions
• Share best practice and success stories across teams

What We’re Looking For

• Experience in a commercial role (e.g. Sales, Shopper Marketing or Brand Marketing), ideally within FMCG
• Strong communication and storytelling skills
• Commercial awareness and confidence working with data (Excel skills essential)
• Ability to manage multiple projects and priorities
• A collaborative mindset and ability to build strong relationships internally and externally

What You’ll Get

• The opportunity to work on well-known, growing brands
• A collaborative and supportive team environment
• Flexible, home-based working with travel across the UK
• The chance to make a real impact on how our brands show up with customers and shoppers

This role involves occasional travel to customer head offices, Hain sites and route-to-market visits across the UK. Occasional overnight stays may be required.

If you’re passionate about shopper marketing and want to make a real difference in a fast-paced FMCG environment, we’d love to hear from you.