Brand Manager (Soup)

Location: London (with regular travel to Grimsby)

Are you a passionate brand marketer with a love for food and innovation? We’re looking for a Brand Manager – Soup to join our UK Marketing team and play a key role in driving growth across our leading soup brands.

This is an exciting opportunity to take ownership of a high-profile portfolio, including New Covent Garden, Yorkshire Provender, and Cully & Sully. Each brand is on a journey of transformation, and you’ll be at the heart of shaping their future in the UK market.

Based in London, you’ll also regularly travel to our Grimsby production site, where our soups are made, giving you hands-on exposure to product development and innovation.

Key Responsibilities

Strategy & Growth

• Support the development and delivery of annual growth plans for the UK soup category
• Identify and execute key growth levers across the portfolio

Portfolio & Product Management

• Lead the portfolio strategy, including brand architecture and visual identity
• Define and strengthen the role of each brand within the market
• Drive innovation and renovation projects (NPD), ensuring high quality execution
• Lead cross-functional teams and influence key stakeholders, including external partners

Innovation

• Identify emerging trends and opportunities within the soup category
• Build and manage a strong innovation pipeline
• Own projects through stage-gate processes from concept to launch

Engagement & Collaboration

• Drive internal alignment and excitement around brand plans
• Build strong relationships across teams to deliver innovation and growth

About You

We’re looking for someone who is commercially minded, proactive, and thrives in a fast-paced environment.

Essential:

• Degree (2:1 or above)
• 3+ years’ experience in marketing or brand management
• Strong communication and stakeholder management skills
• Ability to work independently and manage multiple priorities

Desirable:

• Experience in FMCG, grocery, or food
• Marketing or business-related degree
• CIM qualification

You’ll also be:

• Highly adaptable and comfortable with change
• A natural self-starter with strong learning agility
• Passionate about food (especially soup!)
• Driven, enthusiastic, and results-focused

What You’ll Be Responsible For

• Delivering against NSV and EBITDA targets
• Managing indirect marketing and trade spend
• Supporting innovation projects to achieve target returns

Working Pattern & Travel

• London-based role
• Regular travel to our Grimsby factory (where our soups are produced)
• Occasional travel as required across sites

Why Join Us?

You’ll be part of a collaborative and ambitious marketing team, working on well-loved brands with big growth potential. This is a fantastic opportunity to make a real impact in a category full of innovation.